Why Website Design Is Important

Why Website Design Is Important

Probably The Worst Website I’ve Ever Seen…

There are some things you kinda expect to find when you visit a website. One of them is an easy-to-use menu so you can quickly find what you’re looking for.

Other things you want to find are maybe a phone number or a way to make an enquiry or an easy way to buy something.

After all, that’s what a website is for; to get the visitor to engage with you towards a purchase of some kind.

If you’re a plumber, you want people to call you to book a job. A florist wants people to place an online order, a restaurant wants you to book a table.

And those are the things you want to do as well. Either gain knowledge about something or enquire to buy – if you’re anything like me at least. 

So when the site is slow to load, if you can’t find what you want in a click or two, you’re gone, never to return.

I’ve seen some absolutely dreadful websites, some that look like they were done by a 10-year old using paint, and worse.

But this one beat the lot.

No menu whatsoever. No visible phone number, no contact page to lodge an enquiry.

Instead, a transparent floating image against a very dark background. On the transparent image were four options: Trade login, trade pricelist download (which anyone could access), and the same for clients; login and pricelist. 

Nothing about the company, where it was, who owned it, delivery expectations, guarantees, availability; nothing to excite me and make me want to do business.

And they came to us because the site isn’t making sales and they wanted advertising to help boost revenue.

That’s when you just have to tell it like it is and say, “not with this website!” Sigh.

Looking to grow your business?

If you would like to find out more about how to grow your success through online advertising then reach out to us here at Mediaglue.

Since 2002 Mediaglue has been using a highly effective campaign process. Their process helps businesses increase their website visits with Search Engine Marketing (SEM) through Google Ads and Google Display Network. This leads to the desired result of increased sales and revenue through consistent algorithm rankings. 

With a very personalized approach, they will conduct research using your data to make the right marketing decisions when it comes to your target audience, as well as assisting with website design and technical requirements.  Together they will consult with you about choosing your budget, your audience, your message, timing and your reach.  

Call 1300 884 757book a call with one of our team, or enquire on mediaglue.com.au to grow your business now!