Hi it’s James Yuille again with another video in the series unlocking AdWords.
Now we’re sitting here it’s July 2018 and for the first time in 16 years Google have made a very very major change to the structure and functionality of the Google AdWords platform.
I’ve long held that AdWords – now Google Ads – is a very easy way to blow countless thousands of dollars for the uninitiated, and I’ve seen way too many people do that.
With the new AdWords interface, in many ways it’s actually going to be easier to blow money because there are so many complexities to the new campaign, but it’s going to be harder and harder still for the unfamiliar and uninitiated to navigate the platform and to set it up without losing a truckload of money.
I was invited recently to have a look at a campaign that had come in set up as a trial, which was marketing a national product, but they were testing it in regional Victoria across three country towns.
What had happened was that because the campaign wasn’t properly set up because the best practice guidelines hadn’t been followed, we saw that that client who had spent $900 had wasted nearly half of that in clicks they shouldn’t have paid for.
So when you extrapolate that out over a 12-month period, they’ve lost four hundred and fifty dollars in the fortnight, that’s close to fifty thousand dollars a year that they’d blown innocently because they haven’t understood how the platform works.
We have the ability with the new Google Ads platform to target people by age, we can target by gender, we can target by parental status, we can target by postcode, we can target by income bracket, we can target by your interests.
We can target you by the knowledge that Google already has on whether you’re in the market for something or not, we can even automate how much your bid cost is and refer you back to one of our earlier videos about how much should I pay per click. Once we know the conversion stats Google can actually automate that for you.
But one of the traps is that people set the automated settings without there being any data in the campaign, so the new platform is a platform that, unfortunately you will struggle with working on your own and it’s highly necessary for you to get a professional to help you with that platform.
We’re Google Premier AdWords partners which means we have the experience and knowledge to help you with that. We’d love the chance to talk to you about the problems you’re having with your campaign, so fill out the inquiry form on our website and we’ll be in touch.
I’m James Yuille with another Unlocking AdWords video.
For a discussion with me about Google Advertising for your business, call 1300 884 757.