Ever had anyone say to you AdWords doesn’t work or maybe you’ve thought that yourself or someone you don’t click on the ads. Well, billions of people do and billions of dollars of stuff are sold every day because of the AdWords platform. Now AdWords isn’t for everyone, one of the major things is you’ve got to make sure that this demand for your services for what it is that you do if there’s no demand out there no one’s searching online for you then AdWords is not a platform for you. However if somebody’s looking for you maybe you’re a tradie, it could be in town planning, perhaps you’re an architect, maybe you’re an education, maybe you help children to get better in their mass then AdWords could well be a platinum for you because there’s demand there are people out there looking for what it is that you do . Our job is to find out what words they’re using that are buying terms. So a lot of people can waste a lot of money on AdWords because they think they’ve got what buying terms are but they’re actually not and often when you’re the business proprietor or the business owner what people are buying is not what you think you’re selling and often we get caught up in industry jargon about what words we should use in what words we shouldn’t use and that’s really where our expertise comes in so our job is to get you more traffic to your website and then in another video on this series we’ll talk about what you need to do to convert that traffic into sales.