Hi, it's James Yuille from Mediaglue with another episode of Unlocking AdWords. Google Ads.
Today I want to talk to you about a really, really frustrating problem. And that frustrating problem is that when we spend a lot of time doing keyword research to find the right words to attract people to your website, that your website doesn't respond to those keywords.
Now, what do I mean by respond? Well, it's very simple. Let's assume that you're a healthcare practitioner and that you specialize in helping people with back pain or sciatica or similar pain relief. So you're looking at the muscular skeletal or physiotherapy type of environment. These are people looking for solutions to back pain, solutions to sciatica and we want to take them to a page on your website that talks specifically about those problems. The reason for that is that they don't want go to a page on your website to find that you deal with sprained ankles, that you deal with sore legs, sore arms, and a multitude of other illnesses. They don’t care that you can do all those things. They just want to know that you can specifically solve their back pain problem.
What this means sometimes is that you need four, five, six, seven service pages on your website that talk about specific problems. And we know this works. Yes, we've seen it done right, in particular the podiatry industry where we've seen clients who've built pages relating to specific ailments. People visiting to find solutions to those ailments will interact with those pages, and book clinical appointments to see you. And they will come back and back again. So, simple solution to a difficult problem. Be aware that you need a page on your website for every problem that you solve. That will make you money.
James Yuille, Mediaglue. Unlocking the secrets to Google Ads.