Begin with the end in mind:
What’s your purpose in speaking? (Why)
Are you educating, informing, selling or a combination of these?
What is your timeframe?
What is your outcome, what exchange/expectation is within you?
Once you have answered these questions you are ready to construct your framework. Ideally you will develop an outline, stories and strong opening and finishing statements.
4-Mat credited to David Kolb is a proven structure for constructing presentations that work, and it gives you the flexibility to individualise your content, reflecting your personality and business message. It consists of 4 parts;
1. Why, What, How, What If
2. Why? (would audience want to listen to you?)
3. What? (benefit/impact will your subject make to your audience?
4. How? (the body of your message)
What If? Question Time or you could choose to answer some questions pre-emptively which means putting yourself in your audiences shoes or more literally in this instance getting inside their heads and thinking what they are thinking. Answer the questions they have, especially the ones that they may not verbalise.
Strong Opening Statement(s):
You could ask an enrolling question that the whole room will say ‘Yes” to.
Such as ‘Who here wants to look good naked?” usually we would make it about the topic, “Who here wants to be a better money magnet for their product/service when they speak?” Can be two or three questions, you may then choose to ask, “Who is not going to put their hand up whatever question I ask?” Usually good for a laugh.
Next, get them engaged. If you can tell a good joke, this is the spot, (the previous question counts here). If not then engage them in an activity, it gets your audience on your side feeling warm and fuzzy. Some ideas are: turn to the person next to you and say “You are Awesome!”, Meet 3 new people, Give 5 Hi 5’s! Smile What others can you think of?
What action do you want your audience to take?
4-MAT (David Kolb)
Call to Action – Tell them what you want them to do next; check out website, buy book, fill in form, talk to someone else, invite you to speak again. Don’t overload them, max of 3 and/or alternatives!
“I invite you right now to pick up your pen, block 21/22 February 2014 in your Diary and register for Speaking and Selling From Stage.”
When you have ended, finished, closed, you are done.
End Now. Leave the stage.
(c) Debra Yuille