Given that having a website that ticks all the boxes in terms of providing valuable information to your website visitors and providing that value in a well written and respectful way, you could be forgiven for thinking that is the top priority.
But…what happens when you do tick all those boxes – your website design looks insanely beautiful, the information you share is high quality, you’ve correctly directed your visitors through your site, you have a fabulous product and/or service on offer – BUT…your website is slow to load?
Well, you may be thinking that if you’ve done everything else right then the time it takes for your website to load isn’t so important.
That, my friend, is a huge mistake. And for one very big reason. If your site is slow to load, it’s unlikely that the vast majority of those ‘eager to buy’ visitors will ever see all the amazing stuff you have to offer them.
And what exactly does slow to load mean? How long do you have the attention of those visitors while they are on your website?
It’s a fact that most people at this very point in time, are not just time poor, they are time deficient. They want what they want when they want it and they don’t have the time to stick around waiting for your slow site to load just in case what you have is the answer to all their prayers.
No, they will give you the obligatory 3-5 seconds and if they don’t get what they want, they will head to the next available site that that does give them what they want in those weighty, expectant 3-5 seconds.
According to Google the probability of bounce jumps dramatically the longer the page takes to load. The stats for load time bounce are as follows:
• Load time of 1-3 seconds increases probability of bounce by 32%
• Load time of 1-5 seconds increases probability of bounce by 90%
• Load time of 1-6 seconds increases probability of bounce by 106%
• Load time of 1-10 seconds increases probability of bounce by 123%
So…now you know you have a 3 second window, the game of website load speed just got a whole lot more interesting.
Find out exactly what Google has to say about Load Speed and why this information matters to you by clicking HERE.