These are paid text only ads on Google’s search network. Depending on your industry and your objectives, you can combine search with display marketing for a greater reach.
A Campaign on Google Ads is just the big fancy word for the series of actions that are taken to put your marketing process in place. Running a Campaign means you have clarified your objectives for advertising and are taking marketing steps toward achieving your goal/s.
As the name suggests these are more image focused ads similar to advertising on billboards and in magazines. The range of locations available to advertise on is much greater than with search and it’s also possible to do a combination of search and display.
There is absolutely no difference, these are simply different terms used to say the same thing. The definition of both is the cost or what you pay every time somebody clicks on the link in your ad.
We simply set a daily budget based on an amount you are willing or able to pay per month for your advertising so you have peace of mind knowing you won’t be unexpectedly charged a fortune.
Ad Groups are categories aligned with your business and/ or particular Campaign objectives. The categories are an element of a set which includes your keywords, your targeting methods and your budgets.
Ad elements are the different parts that make up your overall ad, each element has it’s own purpose within your ad and can add or detract from the success of your ad.
The elements are:
- Sub headline
- Ad body or description
Keywords are the words or phrases your potential customers would be searching for when they are looking for what it is you sell. Keywords are of utmost importance in digital marketing, using the right ones is key to the success of your Campaign.
Google measures the value and relevance of your Ad, which includes the ad elements, the destination of the URL your potential customers are sent to. A valuable site with a good quality score will help your ad placements and help keep your click costs down.
Impressions are simply the amount of times your ad is shown or seen.
Just as the terms sounds, this is a command to your potential customers to take a desired action. It could be to fill in a form, call a number, download via a link or make a purchase.
This tells you how many people who have seen your ad, take the step of clicking through to your URL via the link you’ve used.
This is where we test two ads to see which one performs better. The ads are similar but with specific differences to each other which show us what the market best responds to in relation to your ad objectives.
Those words or phrases that we don't want our ads shown for when people search are called negative keywords. We add them to a special list that tells Google not to show our ad if they are part of the search.
Every client has access to their own google Ads account so you can check at any time. Unlike many other agencies, we do not exclude you from your data. rather, we want to review it with you so we can make better decisions together.