Do you currently spend 80% of your time Marketing and Selling what you do?
Yes? Congratulations, you either already have a successful profitable business, you soon will have or what you are selling isn’t commercially viable.
How do we manage time? We all have the same amount of time, we can’t save it, or accumulate it, we only have now and what and how we choose to use each moment. Once it’s gone, it’s gone!
So why do some people seem to use their time more effectively? In my experience they prioritise and have systems and the good news is you can too!
What value do you assign to all the different things you do? Value = Importance. If you are a parent, the value of seeing your child perform in the end-of-year school play might be higher than having dinner with a prospective client. (In my opinion a prospective client who doesn’t respect this is not worth having.)
One couple I know own a mega successful Civil Construction company. At 21, their only son is well on his way to become Australia’s’ top motor sport driver. They work their business commitments around his racing calendar. Recognising your top values and implementing a strategy (that means system) will help you achieve what’s important for you and for your business success.
A system creates boundaries to help you act in your best interests and according to your values. Sometimes people who don’t like our strategies will use guilt and obligation to get you to change your system to suit them. Recognise this and stick to your system. Focus on high value tasks that provide the outcomes you have decided to enjoy and benefit from for your life and your business!
Successful business owners spend up to 80% of their working time on Marketing and Selling first. They then allocate time and labour resources; their own or someone else’s, to order fulfilment.
Decide on your strategy, set some targets to test its viability, create a system to implement it and stick with it, until you have proved it’s not viable according to the parameters you initially set or it works. You can tweak, just don’t give up, get sidetracked or jump onto the next best way unless you have proven that your carefully considered strategy is not viable.
Seems simple, it is – unfortunately many of us get sidetracked looking for complex solutions, promoted by slick operators, promoting vast and rapid wealth, whose primary interest is to line their pockets with your hard earned cash.
I urge you, stick to logical and common sense strategies you understand. Avoid anyone who won’t or can’t explain their strategy in a way you understand and if they attempt to embarrass you into buying their solution – Run away from them very, very fast!
Find and engage professionals you can build trusted relationships with to help you, who speak in clear, easy to understand everyday English and whom you can speak to personally!
(c) Debra Yuille