It’s about being a professional – ethical, hardworking and smart. Having been on a refresher three-day sales training course at the Australian Institute of Management, and having spent some time in sales, I wasn’t too sure what your book could teach me – but your sales copy was so compelling I bought it anyway!
And I’m pleased I did. What I like about this book is that it’s not about techniques, manipulation, etc. It’s about being a professional – ethical, hardworking and smart..
In particular, your emphasis on “opening a sale” rang so true – this is something I remember and apply every day.