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Unlocking Google AdWords – Call To Action

Unlocking Google AdWords – Call To Action

Hi, it’s James Yuille from Mediaglue again with another episode of Unlocking Adwords. Today, I want to cast your eyes and mine back to the days prior to the internet when all we had for advertising other than radio and TV, of course, were newspapers and magazines. And we put display advertising or classified advertising in those media and those ads all had a call to action. Continue reading
Unlocking Google AdWords – Beginning

Unlocking Google AdWords – Beginning

Ever had anyone say to you AdWords doesn't work?  Or maybe you've thought that yourself or someone you know don't click on the ads. Well, billions of people do and billions of dollars of stuff are sold every day because of the AdWords platform. Now AdWords isn't for everyone, one of the major things is you've got to make sure that there's demand for your services for what it is that you do, if there's no demand out there, no one's searching online for you, then AdWords is not a platform for you. Continue reading
Unlocking Google AdWords – Setting The Stage

Unlocking Google AdWords – Setting The Stage

So you've got your AdWords campaign you decided to run with that, you've engaged us to do your keyword research for you, you've approved what we've got we've set the thing live and it's been going for 28 days.  You see you've got lots of visitors to your website but nobody's filling in the form, nobody's making phone calls, there's no conversions and you're not getting any sales and you say AdWords doesn't work, and we say look at all this traffic you're getting. Continue reading