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Hi it's James Yuille again with another video in the series unlocking AdWords. Now we're sitting here it's July 2018 and for the first time in 16 years Google have made a very very major change to the structure and functionality of the Google AdWords platform. I've long held that AdWords - now Google Ads - is a very easy way to blow countless thousands of dollars for the uninitiated, ...

Hi, it's James Yuille checking in with another video in the series Unlocking AdWords. Today I want to talk about one of the most commonly asked questions we get in this industry and that is how much should I pay per click. This is a really relevant question but it's actually the wrong question. I like to explain why because you're thinking why is this the wrong question? Here's the ...

My late mother taught me about courtesy, punctuality and about respecting other people’s time. In the world of sales, this has turned out to be brilliant advise! You can make an appointment with me for 11am on May 5 next year and you won’t need to remind me; I’ll just be there. My late father was a doctor. An old-fashioned one at that because he genuinely cared about his patients ...

Most novice or untrained sales people make the same three mistakes. In brief, they are; They don’t identify their target market and end up trying to sell to anyone and everyone They are in too much of a hurry to show off their product They try to “close” the sale without establishing if the prospect is even interested Now we know the common mistakes, here are three quick tips anyone ...

The Difference Between The Best And The Also-Rans… As a consultant and trainer in sales and the sales process, I’m often asked the question, “What makes a top-performing salesperson?” As with most things in life, the answer can be summarised in just two words, Attitude and Activity. Attitude determines the difference between the best and the rest. The best don’t necessarily know more, they just do more and do it ...