What Can You Learn From the Teachings of Tony Robbins to Help With Getting Clients For Your Business Today so You Don’t Risk Becoming Yesterday’s News? Discussion on Gaining and Retaining Customers, Part 2.

What Can You Learn From the Teachings of Tony Robbins to Help With Getting Clients For Your Business Today so You Don’t Risk Becoming Yesterday’s News? Discussion on Gaining and Retaining Customers, Part 2.

Let’s look at generating clients

You might be the best printer in town; be the finest chef; have the nicest function rooms but if you can’t generate clients, what’s the point?

Unless you can sell your service, you’re unemployed!

I know I’ll cop some flak for this but building a better mousetrap is only part of the battle.  You must be able to sell it.  Far better to be a brilliant marketer with an OK product than a totally hopeless marketer with a brilliant product.

Getting clients comes down to identifying what you have to offer them and then packaging your advertising, marketing, and presentations to meet that need.  You are essentially a problem solver where the problem is the gap between where your client is and where they want to be, or what they have and what they want to have.

By asking astute questions and listening attentively to their answers, you can find out what issues they are concerned about.  What are astute questions?

Robert Kiyosaki puts it like this: “Communication is the response you get”. In other words, ask a dumb question and you’ll get a dumb answer.

These are questions that help you identify what’s going on in their business or in their lives.  You’re looking to uncover how you can (as Anthony Robbins says in “Awaken the Giant Within”) give them pleasure or help them to avoid pain.

These are the simple motivators for all decisions. The gaining of pleasure or avoidance of pain.  Sometimes in business, we’ll hear this expressed as making or saving money.  When you think about it, both expressions mean the same thing so take your pick!

OK, so there will be more complex theories expressed about buying motivation.  Fear, hope, reward, saving face, and more but when you boil them all down, they’re all the same.

Pain/Pleasure

Ask yourself this question right now:

“How does what I sell help generate pleasure or help avoid pain?

Answer this one simple question and you’re on the way to gaining loads of new customers.  Make sure that you and your team fully understand this simple motivator, and you’re well on the way.

You must understand the benefit of whatever you sell.  Your entire reason for existence is the value you can bring to your customer.  You’ve heard this before – What’s in it for me?

Remember that all along, your customer is saying to themselves, “What’s in this for me?”

This might be a knockout punch to you but let me tell you this straight – if what you do doesn’t add value, people won’t come to you.

In part 3, we’ll look at how to add value and if you missed part 1 on the importance of retaining clients, you can catch it here.

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