James Yuille, Author at Mediaglue

How to Retain Customers in a Business and Keep Them as Loyal as a Mac User – Unless You Solve Their Problem You Risk Losing them to the Competition….and Your Hair! Discussion on Gaining and Retaining Customers, Part 3.

How to Retain Customers in a Business and Keep Them as Loyal as a Mac User – Unless You Solve Their Problem You Risk Losing them to the Competition….and Your Hair! Discussion on Gaining and Retaining Customers, Part 3.

Let’s look at the process of adding value. The key here is to start talking about the benefits of your offering as opposed to talking about the features. How do you solve their problem?

A benefit explains what’s in it Continue reading

What Can You Learn From the Teachings of Tony Robbins to Help With Getting Clients For Your Business Today so You Don’t Risk Becoming Yesterday’s News? Discussion on Gaining and Retaining Customers, Part 2.

What Can You Learn From the Teachings of Tony Robbins to Help With Getting Clients For Your Business Today so You Don’t Risk Becoming Yesterday’s News? Discussion on Gaining and Retaining Customers, Part 2.

Let’s look at generating clients

You might be the best printer in town; be the finest chef; have the nicest function rooms but if you can’t generate clients, what’s the point?

Unless you can sell your service, you’re unemployed!

I Continue reading

Why is Retaining Customers Important? Anxious to Become the Apple or Virgin of Your Industry Rather Than a Fading Memory or Long Lost Friend? Discussion on Gaining and Retaining Customers – Part 1.

Why is Retaining Customers Important? Anxious to Become the Apple or Virgin of Your Industry Rather Than a Fading Memory or Long Lost Friend? Discussion on Gaining and Retaining Customers – Part 1.

Why is retaining customers important? Let’s start by making a couple of general statements about running a business.

Any business owner would agree with me that the aim of the business is to generate profit; preferably lots of it.

Before Continue reading

Insights for You to Consider in the Aftermath of the Google advertising COVID shakedown of 2020 to 2022 – who were the winners and losers?

Insights for You to Consider in the Aftermath of the Google advertising COVID shakedown of 2020 to 2022 – who were the winners and losers?

The Google advertising COVID shakedown of 2020 to 2022; winners and losers.

In our previous article, we look at the likely causes of the drop in Alphabet’s revenue caused by changing advertising trends in the early days of COVID Continue reading