James Yuille, Author at Mediaglue

The Journey from Search to Sale

The Journey from Search to Sale

5 Key elements of a successful Google Ads campaign that if mastered, will have your competitors tearing their hair out because you have all their customers!

Every sale has a journey from Search to Sale. Every sale starts with somebody Continue reading

The Counterintuitive Guide to Google Advertising and Why You Shouldn’t be Afraid to Make Google Ads a Part of Your Advertising Plan

The Counterintuitive Guide to Google Advertising and Why You Shouldn’t be Afraid to Make Google Ads a Part of Your Advertising Plan

Considering Google Advertising? Although the Internet has only been a serious part of our lives for just over 20 years, it has totally surpassed print media as our prime source of information.

And yet, it is still only a media Continue reading

SEO, Should You, or Shouldn’t You? Let’s Look at the Pros and Cons

SEO, Should You, or Shouldn’t You? Let’s Look at the Pros and Cons

SEO, or Search Engine Optimisation is the art of manipulating the content of your website to improve its position on the search engine results page.  I use the word “art” deliberately. If it were a science, it would be formulaic and the results would be predictable. But they aren’t and the reason is simple: If it was formulaic everyone would be doing the same things to get advantageous positions for similar sites. Continue reading
Four Essential Questions to Answer Before You Build a new Website – Part 4

Four Essential Questions to Answer Before You Build a new Website – Part 4

This is where the rubber really hits the road, this is quite simple but very important. Consider here the initial purpose of the site, the visitor profile, the emotional state of the visitor, and the time and day of their visit. Unless your site is 100% automated and the transaction can be completed with no involvement at your end, the actions may vary based on day, time, and emotional state. Continue reading
Four Essential Questions to Answer Before You Build a new Website – Part 3

Four Essential Questions to Answer Before You Build a new Website – Part 3

Now we look at how they will find your website. Here we look at your promotional opportunities. This is important because if the site is to be found organically or via paid traffic, the appearance and structure may be different to a site being found via social media or TV advertising.  Continue reading
Are Advertising and Marketing the Same? Why Google Ads aren’t called Google Marketing

Are Advertising and Marketing the Same? Why Google Ads aren’t called Google Marketing

I realised most people have no real clue about the difference between advertising and marketing. Advertising is about generating revenue; it's about putting your message in front of people who are in the market now and stimulating them to contact you with the view to solving their problem and getting paid for it. Continue reading
7 Common Google Ads Mistakes of Trade Services – Which Are You Making?

7 Common Google Ads Mistakes of Trade Services – Which Are You Making?

An AdGroup is supposed to contain related keywords. As an example, all these keywords are relevant to plumbing: plumber, plumber near me, local plumber, plumber (location), blocked drain, leaking tap, pre-purchase plumbing inspection, leaking gutter, faulty hot water, drain camera. Continue reading
Another 3 Short, Sharp Marketing Lessons to Help You Keep Your Mind on the Game, and Your Business in Front of Your Competitors! – Marketing for Busy People Part 2

Another 3 Short, Sharp Marketing Lessons to Help You Keep Your Mind on the Game, and Your Business in Front of Your Competitors! – Marketing for Busy People Part 2

In terms of marketing and website design, anything ‘above the fold’ is that part of your website that appears on a visitor’s computer screen when they first arrive at your website. Anything that they have to scroll down to see is ‘below the fold’. According to long standing research of internet users, anything up to 75% of all visitors to a website do not scroll down. So anything you have at the bottom of your website - if it is below the fold - may not get looked at by three quarters of your visitors. Continue reading