Marketing VS Digital Marketing
By Debra Yuille | | AdWords, Effective Advertising, Digital Marketing, Marketing
Marketing Digital Marketing is a subset of marketing. And the things we know to be true about marketing apply to digital marketing. They are not separate. Digital marketing is just a new avenue/vehicle to promote your product/service and right now where the biggest audience is for most businesses. Digital Marketing Digital Marketing can be used for brand building and engagement as well as for direct (or emotional) response. Brand ...
Unlocking Google Ads – Keyword Research
By James Yuille | | AdWords, Keyword Research
https://mediaglue.com.au/wp-content/uploads/Moments-MediaGlue-December-2018-Video-2-No-Captions.mp4 Hi, it's James Yuille from Mediaglue with another episode of Unlocking AdWords. Google Ads. Today I want to talk to you about a really, really frustrating problem. And that frustrating problem is that when we spend a lot of time doing keyword research to find the right words to attract people to your website, that your website doesn't respond to those keywords. Now, what do I mean by respond? ...
Unlocking Google Ads – Trade Services
By James Yuille | | AdWords, Trade Services
https://mediaglue.com.au/wp-content/uploads/Moments-MediaGlue-December-2018-Video-1-No-Captions.mp4 Hello again everybody, it's James Yuille from Mediaglue with another episode of Unlocking AdWords. Today I want to talk to you about some specialist vertical industries that we're particularly keen to work with, to use our experience to help people in these industries grow their businesses rapidly in 2019. We are looking particularly for people in these trade service environments: swimming pool construction, air conditioning, and gas fitting. We ...
How To Do A Panel Fold Brochure
By Fiona Lee | | Effective Advertising, Increasing Sales
Sounds simple enough right? But…it can be really frustrating when you need to put a brochure together and you don’t know where to start. From a marketing perspective there are elements that need to be included in a brochure in order for your hard work to have an impact. Even if you are a design wiz and you have the creativity to make your brochures look amazing, it’s important to ...
How To Get Better Results From Sales Calls
By Fiona Lee | | Increasing Sales, Sales Management, Sales Training
Hi it's Debra Yuille from Mediaglue, and today's topic is how to answer an enquiry call when it comes in. So we had a conversation today in fact, with a client who's quite happy with their Google Ads campaign. They had twelve people take up their service from Google in the last two weeks, which is a fantastically fabulous result. However, they're complaining they've also got a lot of ...