Negative Keywords; why are they so important?
By James Yuille | | AdWords | Negative Keywords
Almost every Google Ads campaign has some form of budget limitation.It may be as little as $20 or $30 per day, or it could be in the hundreds. Let’s look at both cases… If a Search campaign has a daily budget of $30 and the average cost per click is $4.00, you can only get […]
Five Essentials Protocols Every Successful Website Follows
By James Yuille | | AdWords | Protocols, Successful Websites
You would think after 20 years website developers would know these. The sad reality is they don’t so as the customer, you should check your site for these – and have your developer rectify them quick smart. The difference between having them and not could very well be the reason your website makes or costs […]
7 Common Google Ads Mistakes of Trade Services – which are you making?
By James Yuille | | AdWords | Common Mistakes, Google Ads
These are the most common Google Ads mistakes made by trade service people managing their own Google Advertising accounts. Fix these and you’ll improve your results. Helping Trade Service Businesses (Air Conditioning Sales & Service, Gas Fitting, Swimming Pool Builder, Security Screens, Painting, Roof Repair/Replacement) to Get More Customers and Make More Money using Google […]
Marketing VS Digital Marketing
By Debra Yuille | | AdWords, Effective Advertising | Digital Marketing, Marketing
Marketing Digital Marketing is a subset of marketing. And the things we know to be true about marketing apply to digital marketing. They are not separate. Digital marketing is just a new avenue/vehicle to promote your product/service and right now where the biggest audience is for most businesses. Digital Marketing Digital Marketing can be […]
Unlocking Google Ads – Keyword Research
By James Yuille | | AdWords | Keyword Research
Hi, it’s James Yuille from Mediaglue with another episode of Unlocking AdWords. Google Ads. Today I want to talk to you about a really, really frustrating problem. And that frustrating problem is that when we spend a lot of time doing keyword research to find the right words to attract people to your website, that […]