Google Ads can generate massive traffic to your website; that traffic comes at a cost which is why the process is called “Pay Per Click” advertising (PPC). Depending on the strategy used for your campaign, clicks can cost from as little as 20 cents for a display advert to as much as $15 or more for highly competitive search terms such as those around finance.

Download our e-book for an explanation of how Google Ads work, and if they are right for your business.