Google Ad Services To Support Your Business
Solving the challenge of customer lead generation
Here's the Problem:
You have probably spent a lot of money on Google Ads and not got great results even though it’s an incredible marketing tool. For whatever reason, you’ve been convinced through negativity, scepticism and bad press it’s too expensive or won’t work for you.
Every day, millions of people use a search engine for commercial purposes. Worldwide, Google processes over 35,000 searches every second.
Depending on where you are and what you do, every day, dozens, hundreds, or even thousands of them could be searching for you.
Imagine every one of these searches found your website.
When what they read on your website precisely addresses their query, they will call you, fill out a form or make a purchase.
Imagine getting a constant stream of new business from your website!
Increased enquiries, increased sales, increased revenue AND increased profits.
Achieving this with minimum cost and precise results takes time and experience.
Since 2002 our clients have generated hundreds of millions in sales as the result of the Google advertising campaigns we have created.
Take advantage of our knowledge and tap into this proven process for creating campaigns to deliver sales leads.
Whether you need a new ad campaign, improve your existing ads,
would like a third party review or just need some professional advice, you are in the right place.
A 400% increase in sales in 18 months!
I sought help from James … when I realised my ads were costing me almost as much as they generated in revenue. … just 18 months later, we’re doing 4 times the turnover…
Why Google Ads?
AdWords is like a giant online traffic supermarket, when you need more traffic, the Google supermarket is always open with a ready supply on hand. Pay per click advertising is a massively powerful tool and just like any powerful tool it requires in depth knowledge and a specialist approach to know how to get the best results. We know how to help you take your business to the next level – it’s what we do!
Discover what Ads can do to help with your overall marketing!
Benefits of Google Ads
Pay per click advertising is a massively powerful tool and just like any powerful tool it requires in depth knowledge and a specialist approach to get the best results.
With Google Ads you get to deliver the right message to the right people at the right time - in short, you get to be the solution your audience is looking for.
Google Ads is a powerful marketing platform that puts you in control:
Choose Your Budget
Choose Your Message
Choose Your Channels
Choose Your Timing
Choose Your Audience
Choose Your Analysis
James has been able to drive much better qualified leads to our website
We started out just like everybody else bumbling through our own AdWords with no real results other than helping google buy more stuff that didn’t work.
Next we tried one of those cut price promise you the world and deliver nothing AdWords companies we were really lost until we were referred to James by a friend who was an expert in all things www.
Pretty soon we realised the benefits of having our own expert working with us to help us understand google
James has been able to drive much better qualified leads to our website increasing our conversion rate and saving us time and money by only focussing on better qualified leads.
We are working smarter not harder now and James’s monthly calls have made him the most important part of our sales team because of the insights he shares which we can apply to the whole sales process.
His knowledge of Adwords marketing is invaluable
James Yuille of Mediaglue has been taking care of all my Google Adwords Marketing for the past 18 months and I cannot believe the difference in our companies sales.
It has increased by over 40%.
His knowledge of Adwords marketing is invaluable. He is extremely thorough and professional. I receive telephonic fortnightly updates, so I am always up to date about what is happening and what the next plan of actions are. James always strives to continuously better the marketing by applying different strategies and planning.
It really has been phenomenal working with him. It has allowed me to concentrate on the business and growing it.
Thank you James, you are a valuable asset to our business.
Staying In The Green Zone Of Our ROI
Are Google Ads right for your business?
Well, for a start we’ve been doing this for a really long time, we’re a Google Premium Partner Agency
as well as being Google Premium Partners individually, we’ve worked with, and continue
to work with a wide range of industries with a wide range of products and/or services.
We know what works because we’re in the trenches Every Single Day.
But probably the only thing that matters to you is what we do best:
These are paid text only ads on Google’s search network. Depending on your industry and your objectives, you can combine search with display marketing for a greater reach.
A Campaign on Google Ads is just the big fancy word for the series of actions that are taken to put your marketing process in place. Running a Campaign means you have clarified your objectives for advertising and are taking marketing steps toward achieving your goal/s.
As the name suggests these are more image focused ads similar to advertising on billboards and in magazines. The range of locations available to advertise on is much greater than with search and it’s also possible to do a combination of search and display.
PPC is the generic term for the model of pay per click advertising in which you pay to have traffic sent to your website via an advertised link. CPC is how much (the cost) you pay every time somebody clicks on the link in your ad.
We simply set a daily budget based on an amount you are willing or able to pay per month for your advertising so you have peace of mind knowing you won’t be unexpectedly charged a fortune.
Ad Groups are categories aligned with your business and/ or particular Campaign objectives. The categories are an element of a set which includes your keywords, your targeting methods and your budgets.
Ad elements are the different parts that make up your overall ad, each element has it’s own purpose within your ad and can add or detract from the success of your ad.
The elements are:
- Sub headline
- Ad body or description
Keywords are the words or phrases your potential customers would be searching for when they are looking for what it is you sell. Keywords are of utmost importance in digital marketing, using the right ones is key to the success of your Campaign.
Google measures the value and relevance of your Ad, which includes the ad elements, the destination of the URL your potential customers are sent to. A valuable site with a good quality score will help your ad placements and help keep your click costs down.
Impressions are simply the amount of times your ad is shown or seen.
Just as the terms sounds, this is a command to your potential customers to take a desired action. It could be to fill in a form, call a number, download via a link or make a purchase.
This tells you how many people who have seen your ad, take the step of clicking through to your URL via the link you’ve used.
This is where we test two ads to see which one performs better. The ads are similar but with specific differences to each other which show us what the market best responds to in relation to your ad objectives.