You would think that personal selling is history, now that we have the Internet, Direct Mail etc. However, it’s a fact that all over the world again and again personal selling has proved to be a very effective way to sell all kinds of products and services.

Indeed, most business and marketing consultants will tell you that learning and implementing the consultative sales process is one of the quickest ways to improve your business.

So why do so many business owners and salespeople struggle to make sales? There’s a good reason for this: Very few people can sell effectively. A qualified estimate says that only one of ten aspiring salespersons ever make it. And even fewer become really successful.

But there’s an awareness problem here. In the same vein that everyone thinks they can sing – until you put them in front of a Karaoke machine, everyone thinks they can sell…

Selling is like most other activities – driving a car, bookkeeping, plumbing - you think you know how to do it until someone who really knows reveals what you don’t know. And, believe it or not, selling can be systemised to make it a duplicable process.

Having a thorough knowledge of the sales process means you have a greater understanding of the copywriting process because great copy is simply salesmanship in print. Great copy leads to more enquiries and more sales so it stands to reason that a thorough knowledge of the sales process provides massive leverage for your business.

There are several different sales systems around and there are lots of people who say they can teach and train the sales process. Few however, have a thorough understanding of how the sales and marketing processes interface. One of them is Mediaglue Managing Director, James Yuille.

With a life-long background in sales and marketing spanning across several different industries, James has accumulated enough knowledge to be recognised as an expert in his field.

The reality is that James has been responsible for improving the sales and marketing processes for hundreds of businesses. Simple changes and improvements he has recommended have generated tens of millions of dollars of sales for his clients. In particular, his client Acorn Software has built its entire sales and marketing process around his techniques and today, eight years after first engaging James at start up stage, Acorn has 30 staff and an International business operation.

In 2008, in order to lock James firmly into their business for the future, they bought 50% of his business.

Today, with his business focus firmly on helping other companies achieve better results through effective sales and marketing, James rarely conducts sales and marketing workshops.

Tuesday March 16 sees James roll out his How to Gain and Retain More Customers workshop for the first time in two years. By securing your seat and being one of only 10 people in the program, you will learn his the TIPS sales system works.

You will also learn how to use the process to create your own effective headlines and sales copy and how useful would that be?

Here’s some of what you will learn in this one-day program:

• The four-step TIPS process you can adapt and use to sell anything from software to consulting services; from homes to mobile phones and everything in between
• Why trying to close the sale is absolutely the wrong thing you can ever try to do
• How to open the sale
• Which part of the sale commands the most conversation
• Why you should never “Pitch” and what to do instead
• What quality salespeople and medical practitioners have in common
• The sales conversation analysis chart
• How to take your sales knowledge into print and website copy

And because the group is kept small, you’re guaranteed close personal attention and your business sales process will be examined and brainstormed on the day.

As well as the knowledge gained on the day, you’ll get your own take-home copy of James’ self-paced manual How to Gain and Retain More Customers which has received rave reviews like this one from Klaus Dahl on his prestigious marketing products review website www.klausdahl.com:

“In particular I’m positively surprised to see that James Yuille has such a good understanding of solid (direct) marketing principles. You know, some so called sales experts and coaches refuse to integrate (direct) marketing strategies into their personal sales strategies. But as I’ve already said earlier, these two - personal selling and marketing - aren’t opposites or enemies. They strongly overlap and it’s on time that more of these sales experts discover this close connection.”

Klaus gave this manual a rating of 9 out of a possible 10 stars.

This manual which sells for $275 is yours for just $197 when you attend this one day program which will be conducted at West End on:

Tuesday March 16 between 9:00am and 4:30pm

Book your seat now for just $595 using the form on the right or call James at Mediaglue on 1300 884 757.