It’s that time of year again where we all take a well-earned break and go do our own thing for a few days…

We’re going to be away from Friday December 18 to Monday January 4.

Enjoy the festive season and the New Year celebrations and we’ll see you in 2010.

With best wishes,

James, Jess, Pete and Trish.

As part of our ongoing relationship with the MPAQ, we went with representatives of Acorn Software to the MPAQ awards dinner at Brisbane’s Sofitel recently.

Here are two photos taken that night. The first is our table and the second is Acorn CEO Nolan LeSueur awarding the 2009 simPRO Excellence Awards to Bill Watson of ‘Connectors the Plumbing People’. Congratulations to Bill and all of the other category winners.

Mediaglue and Acorn Software staff and partners at MPAQ awards dinner. L to R: Soona Jang, Andrew Crowe, Megan Coupin, Nolan LeSueur, Rianna Ash, James Yuille, Stephen Bradshaw, Debra Jarvis, Lynelle Hills, David Hills.

Bill Watson receives simPRO Excellence award from Acorn CEO Nolan LeSueur

Back in 1923, Claude Hopkins, author of Scientific Advertising (still regarded as one of the most important books ever written on advertising) said this:

“The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before the people… treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.”

Sergio Zyman, former Chief Marketing Officer of Coca-Cola repeated this sentiment in his book “The End of Marketing as We Know It” when he said:

“Marketing Is Supposed to Sell Stuff.”

Find out more about Claude Hopkins

Find out more about Sergio Zyman

Click Here for Free Download of Scientific Advertising by Claude Hopkins