In the same vein, everybody thinks they're a copywriter... and everybody thinks they can sell!

The reality is however that if you ask them to explain their process for selling or for copywriting, they struggle. In order to be truly proficient at either, you must have a process and you must be able to switch it on at any time; and for any product or service.

It's just not good enough anymore to write pages of information that focus on "We do this", "We do that" "Look at us, aren't we good?", when your customer wants to know how you're going to solve a problem for them, or make or save them money.

You may recall the story of how Mediaglue came to be... the combination of a highly successful software company and the marketing consultancy that created their success... and again, you can immediately see our point of difference.

Sales copy, advertising and sales processes we've created have resulted in millions of dollars in increased sales for our customers. Let me give you some examples:

• A home improvement company changed the script they used to answer the phone, which resulted in their conversion from enquiry to site visit increasing from 25% to a staggering 60% (Yes, that's a copywriting task...). A change in their display adverts in local newspapers resulted in a 70% increase in enquiry with fewer ads!
• A FREE Report given away on a professional services company's website saw them grow from a 1-person home-based consultancy to having their own office and ten staff inside three years
• Simple changes to an industrial supplies and maintenance company's sponsored link program saw a 60% increase in Internet based enquiry
• An appeal letter for a charity resulted in thousands of dollars in donations
• A single magazine advert, written to test a proposed change in a manufacturing company's key marketing message saw the phones literally ring off the hook on the first day the magazine was distributed
• A letter explaining the benefits of membership launched a professional association
• A 250 word email written for a consultant resulted in $35,000 in new business in just 7 days and a direct mail piece sent to just 3 prospects delivered $45,000 in one week!
• A letter promoting motivational messages sold 100's of sets of CD's with zero returns.
• An AdWords campaign enabled a builder to sell close to $3 million dollars of new homes - in the height of the recent recession

The essential ingredient of good copywriting is a thorough understanding of the sales process and the ability to transfer that knowledge into the written word.

That's one of the reasons why we provide sales training manuals free of charge to you, our client - to help you achieve better conversions from the increased number of leads our websites, brochures and copywriting generate for you.

Just as an aside here - when we consult with you about copywriting, we actually apply our own proven, proprietary sales process to your product to help you understand the process. What that means to you is that you then understand why we write copy the way we do; it's yet another way Mediaglue helps make your message stick!

Want to know more about our copywriting service? OK, either contact us on our enquiry form or call us on 1300 884 757.