Every business needs a unique logo and so does yours. We love branding, but maybe not in the way you might expect...

Spending money on brand awareness is highly unlikely to create leads and sales. Unless your brand awareness is very high, and unless it brings you sales by osmosis, money should be spent on creating a marketing message that delivers enquiries, leads and sales. In his book named The End Of Marketing As We Know It, Sergio Zyman wrote to the effect that "Advertising has only one purpose - to sell stuff". Significant commentary from a man who was writing about his experiences as VP of Marketing at Coca-Cola. If it's good enough for one of the world's most instantly recognised brands...

Let's be clear here; we're not saying that branding is a waste of money, or that it isn't necessary, it is. Our position is that branding is about your overall appearance. It's about presenting a common theme of colour, style, and message across your website, business cards, letterheads, advertising, street and vehicle signage and uniforms.

When you come to us for either a new brand identity or a brand make-over, we're going to look at who you are, where you are, your product / service offerings and your target market. Your customers need to identify with your brand and with where you promote it. There needs to be a connection.

There's no point presenting your business on Internet video if your market is the over 80's, or in old fonts and colour schemes if you're selling to the Under 30's. Likewise, if your website has industrial photos and your target market is householders; your brand image is out of sync.

So How Do We Brand? We use a combination of colour, image and brand with a good headline; we use recognition of a problem with a suitable solution; we use a compelling offer with a call to action, and we present them all in the correct media. Now that’s branding Mediaglue style!