Just read a really good book and gave it 5 stars!!

Posted on October 6, 2010 by James

I was at a Thought Leaders breakfast at AIM Qld (Australian Institute on Management) yesterday and a book in a display stand outside their excellent bookshop caught my eye so I flashed the plastic and took it, along with another … Continue reading →

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Internet Marketing for Bricks and Mortar Businesses

Posted on September 22, 2010 by James

I’ve recently written a short 10 page discussion piece called “Internet Marketing for Bricks and Mortar Businesses” and would like you to have a copy. It discusses some of our success stories about generating leads and sales from websites, about … Continue reading →

Posted in Marketing, Recommended Reading | 2 Comments

There’s nothing new in marketing… or is there?

Posted on October 7, 2009 by James

Back in 1923, Claude Hopkins, author of Scientific Advertising (still regarded as one of the most important books ever written on advertising) said this: “The only purpose of advertising is to make sales. It is profitable or unprofitable according to … Continue reading →

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