archive for ‘Popular Articles’...
How loyal are your customers?
May 25th, 2009 | 9:32 AM | comments(0)
Two-thirds (65%) of retailers currently lack fully automated loyalty tools at the point-of-sale, and both card and non-card loyalty programmes need to be simplified for retail employees, according to a survey of 165 retailers by Aberdeen Group*.
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What my Mother taught me about Professionalism
May 22nd, 2009 | 4:27 PM | comments(0)
This is an older article, one I wrote back in 2004. It’s now on many other article sites around the world and ranks very highly. For that reason, I’ve posted it again on this site.
My mother instilled in me an ethic of reliability and punctuality. It’s been with me for as long as I can remember. I was never late for school, for scouts, for sports training; I’ve never missed a plane, train, bus or ferry.
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Are your leads costing you too much?
May 16th, 2009 | 5:12 PM | comments(0)
Why do people continue with high-cost, high-risk lead generation when there is a better way?
Let me ask you a simple yet profound question: If I banned you, effective from today, from making another cold call, would your business survive?
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