archive for ‘Marketing’...

How loyal are your customers?

May 25th, 2009  |  9:32 AM  |  comments(0)

So many choices.

Two-thirds (65%) of retailers currently lack fully automated loyalty tools at the point-of-sale, and both card and non-card loyalty programmes need to be simplified for retail employees, according to a survey of 165 retailers by Aberdeen Group*.

Are your leads costing you too much?

May 16th, 2009  |  5:12 PM  |  comments(0)

Fishing for leads.

Why do people continue with high-cost, high-risk lead generation when there is a better way?

Let me ask you a simple yet profound question: If I banned you, effective from today, from making another cold call, would your business survive?

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