Brilliant Quote

Thank to our friend Judi Reid at ProfiTune for this wonderfully inspiring quote from Helen Keller:

“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved”.

Judi publishes an excellent weekly newsletter that is packed with terrific business tips. It’s one newsletter I always read. You can subscribe at their website, Profitune.com


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What Others Are Saying

Here are some of the many positive comments we’ve had from our clients…

Regan Jones, GMEC Solutions, Brisbane

“James, that looks absolutely fantastic. At this stage of the development, limited time and nothing more than a conceptual guide from me, you and Jessica have exceeded my expectations. I can’t wait to see the next stage!!!!”

Chris Bloor, Director, Quality Business Institute, Lismore NSW

“James, in a world of wannabe’s you stand out as the real deal. You are one of the very, very few people that I turn to as a marketing expert myself, knowing that I will always get what I need to hear and not just what I want to hear.

“I’m telling you this because I mentioned you to a client today and said; “I trust James Yuille’s handshake more than a ten thousand word contract!”

“So often we simply think stuff that we should say and so I wanted to stop by here and say Thank you for your friendship, encouragement and advice down through the years. Deeply appreciated!”

Gayle Copeland, Managing Director, Dollars At Work

“We were referred to Mediaglue by a friend who was an existing client. Their initial brief was to create us a new logo and image and we were delighted with the designs they submitted. The colours were bright and positive, and gave us a very strong image to take to our market.

“We contracted them to create a full stationery suite as well as proposal folders, brochures, car magnets, display banners and a PowerPoint slideshow template, all of which we loved.

“In addition, they assisted with copywriting and arranged for all of the printing and delivered everything in line with our (sometimes very short) timelines. Their service was professional and everything was done with a minimum of fuss and at reasonable prices.

“I fully recommend Mediaglue to any business looking for professional design and great service.”

Jim Baker, published author and managing director of James W Decorating, NotJustAPainter.com.au

“I would like to give a special thanks to James Yuille who suggested to me when he was helping me with my website, to write a business book on painting. I didn’t say anything, but I thought that was an absolutely stupid idea. I am a painter and decorator, how could I write anything on business that a tradesperson would want to read?

“In early 2006, I started jotting a few things down just for interest sake. The information kept increasing, and then I realised that I may have something of interest to share with painters and that writing a book could work. Most of what I have written has been second nature to me for over 20 years. The rest has been what I have learnt through seminars and books that I have read.

“I completed “How To Become A Really Successful Painter” in 2009 and with the approval and funding by Dulux, it is being distributed to all post trade and final stage painting apprentices in forty TAFE Colleges around Australia. There is now interest for its distribution in New Zealand, England and Fiji

“My second book “How To Become A Really Successful Tradesperson” is based on the same principles and is intended for all the trades.

“My intention now is to market both my books for a world-wide audience, as my basic principles of operating a successful business, will work in any country.

“This was a tremendous challenge for me and if it wasn’t for James, who had complete confidence in me that it could be done, this would never have happened.

“So ‘Thank-you James’ for that stupid idea!”

Jeannette Cuthbert, Joint MD, Excel Event Hire

“I have worked with James in the design of our new web-site and have found him to extremely knowledgeable in the area of e marketing. Our final web site design and functionality is great and will continually be a work in progress as James advises on new and exciting multimedia and marketing opportunities. I would recommend Mediaglue as a web design company who listens and then understands their clients’ needs and can deliver the product to suit.

“I highly recommend James and Mediaglue as a stand out multi-faceted marketing and web design company.”

Angela Trz’an, Investment Property Masters, Hope Island  Qld

Hi James.

“I would just like to say a big ‘thank you’ to yourself and the team at Mediaglue. The ads you designed for our campaign were brilliant and very successful. The day the ad appeared in the paper the phone started ringing. We have tried doing our own advertising before, but with little success.  After seeing the professional and well written ads produced by your company. we will never go back to trying to do our own.

“Looking forward to getting all our advertising and media brochures redone by your company.

“Thank you once again.”

Karen Francis, Centenary Landscaping

Here’s a case study – an interview with Karen Francis of Centenary Landscaping about the work we did on their site…

Karen, why did you decide that Centenary Landscaping Supplies needed a new website?

Our website was 5 years old, it had been built in-house. It looked dated and the content was well out of date as it had not been refreshed for at least 21 months.

We had also previously tried to run an AdWords campaign. It was one big mess and just wasn’t working; we had decided that the medium was ineffective; the reality was that we didn’t understand how it worked. Continue reading

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Just read a really good book and gave it 5 stars!!

I was at a Thought Leaders breakfast at AIM Qld (Australian Institute on Management) yesterday and a book in a display stand outside their excellent bookshop caught my eye so I flashed the plastic and took it, along with another one I’ve not read yet, home.

Started reading it after dinner and literally could not put it down. Before I tell you the name and author, let me admit that I have been somewhat of a sceptic about social media in general, and those who have read my posts about internet marketing at JamesYuille.com will know that I dislike speakers who do nothing but pitch. This book confirmed my suspiscions about pitch fests and those who run them. What it also did was change my opinion about Twitter and the hierarchy of social media.

I particularly liked the author’s frankness and honesty about marketing today and would encourage you to get it for yourself.

The book is called “UnMarketing” by Scott Stratten @unmarketing. It’s a hardback with a very clever and engaging cover. You can get it for $32.95 + P&H from ManagementBooks.com.au- the link takes you directly to the right page.

I’ll tell you about the other one when I’ve read it although Scott has given me so much to think about and so much to do I doubt I’ll get to it for a few days.

If you’re not already aware of AIM’s bookshop, it’s amazing; probably the biggest range of business titles in Brisbane if not in Australia. You don’t have to be an AIM Member to shop there so do yourself a favour and check it out online at ManagementBooks.com.au or drop in to the shop at Management House, cnr Boundary and Rosa Streets, Spring Hill.

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Internet Marketing for Bricks and Mortar Businesses

I’ve recently written a short 10 page discussion piece called “Internet Marketing for Bricks and Mortar Businesses” and would like you to have a copy.

It discusses some of our success stories about generating leads and sales from websites, about SEO, AdWords, the use of keywords, web video and the relevance of graphics.

Your copy, entirely without obligation, is here for you to download and read.

And if you have feedback, your comments are welcome!

Posted in Marketing, Recommended Reading | 2 Comments

Interesting article in BRW this week

brw_coverPage 38 of this week’s BRW has an article about business to business networking and the interview features Mediaglue MD, James Yuille.

Here’s the article…

The networking events referred to are ConnectWorking and Coffee and Croissants Please join us and see how business to business networking can work for you!

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