It seems this topic never goes away. So this is Chapter 3 in a series about unsolicited email broadcasting.
During my talks I offer people an opportunity to receive one of the many marketing booklets I’ve written. I explain that they are sent without obligation and that I will not be adding people’s names to any list. However clearly I think I’ve explained this, however clearly I explain that I expect the same courtesy, every time I do a talk, someone in the audience writes to me telling me they have added me to their list or does it without telling me.
The same happens when I go to small business networking functions when someone who collects my card adds me to an email list assuming I want their information.
It’s never an accountant or lawyer, never a tradesperson, almost always the person is in the health and wellbeing industry, or is a coach. Almost invariably, they are business newbies or in transition from employment to self-employment, and have an opinion that everyone needs their information.
I don’t have any issues with someone writing to me asking to meet or offering their services. That’s reasonable commercial communication and gives me the choice of accepting or declining. Likewise, it’s perfectly OK if the email promotes a newsletter about a specific topic, inviting me to subscribe if interested.
What I have issues with is an assumption that I want to be on their list. Most people resent being forced to do something, it creates antagonism and they feel awkward in voicing an objection. If something is offered and accepted through choice, there is a far higher likelihood of a positive response and for a financial transaction to result.
What’s worse is when the Unsubscribe mechanism is manual or isn’t clearly defined and the experience is made more stressful when the list owner writes indignantly to ask why you unsubscribed.
Adding people to your list without their permission is not good commercial practise and in fact can end you in unnecessary legal strife if someone complains. Could I refer you to an article I wrote on the topic – http://mediaglue.com.au/2009/05/the-perils-of-email-marketing/ and to think twice before adding me to your list.
If you’re looking for a good, relaible email broadcasting platfor, I encourage you to you investigate AWeber.
Oh, and for what it’s worth, in over 12 years online, I have never added anyone’s name to any of my lists.
