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The Nuts & Bolts of Search Engine Optimisation
In most business environments there is a high level of competition for your buyer’s attention. And it’s the … Continue reading →
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How loyal are your customers?
Two-thirds (65%) of retailers currently lack fully automated loyalty tools at the point-of-sale. Continue reading →
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What my Mother taught me about Professionalism
A reputation as being unreliable gains momentum quickly and it’s one you can’t afford. Continue reading →
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Are your leads costing you too much?
Why do people continue with high-cost, high-risk lead generation when there is a better way? Continue reading →
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The Perils of Email Marketing
If You’re Using Email As A Marketing Tool, Then Failing To Read This Could Cost You Thousands. Continue reading →
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Why Sales Closing Techniques Don’t Work.
Nobody wants to be sold. Nobody wants to be manipulated. Nobody wants to be “closed” Continue reading →
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The Nuts & Bolts of Search Engine Optimisation
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Mediaglue Client Telstra Small Business Awards Finalist
Last week I was the guest of Jim Baker and his wife Wendy to the Telstra Small Business Awards dinner where Jim’s business, James W Decorating, was competing for an award in the micro business category. This was Jim’s first … Continue reading
Posted in Marketing
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What Is Your Brand Saying About You?
Let’s not get confused between logo and branding. Every business needs a unique logo and so does yours. Be aware though that your logo is not your brand. Brand is the personality that identifies a product, service or company (name, … Continue reading
Posted in Uncategorized
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Making Sure Your Email Isn’t Blocked By SPAM Filters
We often get asked questions about why emails sometimes get caught in SPAM filters, especially when sent to Government Departments and to Corporate addresses so I asked our resident tech guru, Jess Barnes for some answers. This is what she … Continue reading
Posted in Email Marketing
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Very funny website
Check the copywriting on this site and no, we DIDN”T write it! http://bacal.com.au/
Posted in When you just have to laugh
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Don’t Add My Name To Your List!
It seems this topic never goes away. So this is Chapter 3 in a series about unsolicited email broadcasting. During my talks I offer people an opportunity to receive one of the many marketing booklets I’ve written. I explain that … Continue reading
Posted in Email Marketing, Ethics
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