http://mediaglue.com.au/2009/10/theres-nothing-new-in-marketing-or-is-there/ Make your message stick Mon, 04 Jul 2011 00:16:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://mediaglue.com.au/2009/10/theres-nothing-new-in-marketing-or-is-there/#comment-5 What Is Your Brand Saying About You? | Mediaglue Mon, 04 Jul 2011 00:16:44 +0000 http://mediaglue.com.au/?p=219#comment-5 [...] In his book named The End Of Marketing As We Know It, Sergio Zyman wrote to the effect that “Advertising has only one purpose – to sell stuff”. Significant commentary from a man who was writing about his experiences as VP of Marketing at Coca-Cola. If it’s good enough for one of the world’s most instantly recognised brands… (See more about Zyman’s book here.) [...] [...] In his book named The End Of Marketing As We Know It, Sergio Zyman wrote to the effect that “Advertising has only one purpose – to sell stuff”. Significant commentary from a man who was writing about his experiences as VP of Marketing at Coca-Cola. If it’s good enough for one of the world’s most instantly recognised brands… (See more about Zyman’s book here.) [...]

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