archive for May, 2009...

Why do people continue with high-cost, high-risk lead generation when there is a better way?

Let me ask you a simple yet profound question: If I banned you, effective from today, from making another cold call, would your business survive?

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Last night I went to a Bartercard business networking function and met some delightful people.

I called one of them this morning and was blown away by the pleasant, bubbly voice and thoroughly professional greeting I received.

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If You’re Using Email As A Marketing Tool, Then Failing To Read This Could Cost You Thousands.

Due to the enormous levels of email abuse by the unscrupulous, Governments both here in Australia and overseas (especially the USA) are legislating against unsolicited emails, commonly know as SPAM.

“SPAM” mail is the practice of sending massive amounts of e-mail promotions or advertisements (and scams) to people that have not asked for it. Spam mail is controversial and there are many levels of definitions for it. Many times, spam e-mail lists are created by “harvesting” e-mail addresses from discussion boards and

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