archive for April, 2009...

Our development team has been hard at work and we’re pleased to inform you that our new content management system, “Giraffe CMS“  is almost fully complete and ready to use.

Developed internally, our intent was to create a system easy enough for anyone with basic IT skills to use, yet sophisticated enough to deliver some real grunt in terms of capability.

Read More

I just listened to an audio interview featuring one of the world’s top direct marketing authorities and one of the world’s (supposed) top sales training authorities.

I was shocked with what I heard. The sales trainer, a man with a global reputation; author of several books and training programs, was boasting about a new way he had developed to close the sale. He explained that this new close was for advanced salespeople only, and shouldn’t be attempted until you had mastered his other 60 or so sales closing techniques.

He then delivered his new close. It was so corny it was almost laughable. It was totally manipulative, laced with tie downs and delivered with his usual smirk.

Read More