terri-cooper-breakfast

We chose Terri Cooper’s business breakfast at the Broncos Leagues Club as the ideal venue to launch our new marketing campaign, “Are You Getting Enough?”.

(Image. left to right: Debra Jarvis, Terri Cooper, James Yuille, Rachael Bermingham)

How loyal are your customers?

May 25th, 2009  |  9:32 AM  |  comments(0)

So many choices.

Two-thirds (65%) of retailers currently lack fully automated loyalty tools at the point-of-sale, and both card and non-card loyalty programmes need to be simplified for retail employees, according to a survey of 165 retailers by Aberdeen Group*.

What my Mother taught me about Professionalism

May 22nd, 2009  |  4:27 PM  |  comments(0)

Mother knows best.

This is an older article, one I wrote back in 2004. It’s now on many other article sites around the world and ranks very highly. For that reason, I’ve posted it again on this site.

My mother instilled in me an ethic of reliability and punctuality. It’s been with me for as long as I can remember. I was never late for school, for scouts, for sports training; I’ve never missed a plane, train, bus or ferry.

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